International Destinations for Events Venues – Argentina Country Team (By Lic Emora Franco, INPROTUR- Meeting Industry Coordination)
First of all, it seems very important to highlight a historical fact that we achieved in Argentina !!! From teamwork, we made meetings industry tourism the first product to have a Marketing Plan within the National Institute of Tourism Promotion of Argentina. Thus, through an initiative of the private sector and with strong support from the public sector, we began to develop what we now know as Argentina Country Team.
But what is a Country Team? It is a group of professionals that regardless of their ideologies, their interests, their differences, has been working for more than ten years for the same goal: to position Argentina as the best destination for events in Latin America
Argentina had its first Marketing Plan in 2008, and then we did an update in 2013 that was valid until 2016. And here we come to a key moment where this Team considered that the internal and external context was very different from 2008 and that if we wanted to continue working for the same goal, we should rethink the strategies among all.
I believe that there is no clearer example of the joint work between the public and private sectors than the one which occurred at the 29th National Destinations for Events Venues Meeting in November 2017 in the city of Trelew- Chubut
In different working boards, and after having made a diagnosis of the current situation of the country in this segment, we work to achieve a new update of the Federal Marketing Plan for Meetings Tourism in Argentina. Together we define 4 strategic axes, we review objectives and goals.
Thus, today Argentina has a new update of its 2018-2023 plan and today we find more than 50 destinations prepared for international events, more than 30 Convention & Visitors Bureaux, with more than 40 convention centers and fairgrounds. And we get the position N°18 of the International Ranking of ICCA, with the City of Buenos Aires being N°1 in the entire American continent, but above all, with a Country Team consolidated and ready to go out into the world!
We are waiting for you in Argentina!